Problem statement /

Flag quizzes and game apps are only entertaining for a short period of time, with users losing interest gradually as they fell they’ve achieved everything very quickly.

Value proposition /

Offer an engaging game about flags based on a durable experience, that grows as the user gets better at it, while the opportunity is taken to teach about flags, their secrets, their meaning and history.

Main interaction /

The user is presented an “empty” flag that needs to be coloured-in using some proposed colours. While may feel simple at first, the muscle memory would remember the flag colours but not their specific placement.

After the flag is completed successfully, a summary of the flag history and meaning appears, allowing the user to read and learn about a country through its flag.